“We had this little idea that if we treated teens and other folks people refer to as “at-risk populations” with respect, provide them with support and guidance, they could totally figure out how to find their collective voice and make a film about the issues that bind them together.”
Bullying. Sexual Health. The Environment. Gun Violence. HIV. The Underserved. LGBTQ. Women. Young People.
The explosion of life-altering communications tools and video technology such as Facebook, Twitter, and YouTube have not only changed the way we learn, navigate, communicate, and organize, but also revolutionized the way service organizations conduct and execute behavior change and marketing campaigns.
Behavior Change Campaigns
Behavior change campaigns, also known as Public Service Announcements (PSAs), strategically use the science behind Social Marketing as motivation for people to incorporate new ways of doing things that are in their best interest (like wearing a seat belt or a condom). MyMediaLife empowers participants to envision, design, and create their own social marketing campaigns that address any issue they choose. Through a carefully designed, psycho-educational, peer learning process, MyMediaLife promotes group cohesion, self-confidence, problem solving, teamwork, critical thinking, affective awareness, and so much more as participants work together to make social change through the development and distribution of digital films.
The successful dissemination of services offered to target populations depends on effective Marketing, also known as “Outreach” by non-profit and service organizations.
Connected Health Solutions, Inc. capitalizes on the New Media Revolution by helping service organizations find a place in an entirely new, more democratic, web-based landscape where marketing and branding opportunities abound. We help organizations develop modernized campaigns for a new era by implementing a fun, and often life-changing process that inherently incorporates target-population input and sound behavioral science. Sponsor agencies can then leverage the final products (beautifully produced PSAs) for not only behavior change, but as outreach, marketing and fund-raising tools.
A process that fosters growth and learning among participants, and the resulting marketing campaigns it produces, is what we call MyMediaLife.
For more information contact Kenny@ConnectedHealthSolutions.com.